The massive Chinese market for power generation will see the entry of another world class player with the establishment of Broadcrown (China) Ltd.

Set up in May 2009, the focus of its operation will be in Beijing.  This will be followed with the Shanghai Representative Office within the next 3 months and the Chengdu Office, Sichuan province, within a year.

Broadcrown (China) Ltd’s Chief Representative Bob Zhang will lead a team of highly motivated marketing managers and support engineers.  Besides focusing on the traditional markets of power generation for urbanization and industrialization, the team will connect and market Broadcrown’s products into Oil & Gas, Telecommunication and Highway/Tunneling, Data Centres and the Chinese Oversea Projects sectors.

With the Chinese Government’s commitments of investing US$500 billion into infrastructures and an aggressive SOE network pursuing numerous overseas projects in Indochina, Indonesia, Middle East and Africa, power generation equipment will be one of the major requirements.

With the Broadcrown ethic of providing the very best service in order to maximize success, Broadcrown (China) Ltd is set to capture a large share of this huge market.